The Webmaster Certification Standard
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Certified Associate Webmaster (CAW)
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Exam History
The Certified Associate Webmaster (CAW) Exam, created by the World Organization of Webmasters, was first offered soon after October 20, 1998. World Organization of Webmasters exams are a series of vendor neutral industry standard certification exams.

Exam Overview
The Certified Associate Webmaster (CAW) exam is based on research of industry needs and competencies and skill sets identified as essential for Web technology workers, The World Organization of Webmasters designed the following guidelines, learning objectives, and resources as a foundation for those pursuing knowledge, experience, and/or careers as Web Designers or Webmasters. The guidelines, objectives, and resources are designed to make the learning experience comparable to one experienced in college-level courses by providing course descriptions and learning objectives.

The examinee must demonstrate knowledge of Internet basics, HTML and WYSIWYG editors, Web graphics, Web multimedia, Web site design, Web site management, and basic legal issues at the standard defined by this test specification. The exam contains 70 questions. Examinees have 60 minutes to complete the exam. If you pass this exam at 50% you rank as an apprentice. 70% or higher automatically gives you an associate level certification.

CAW Courses:
The CAW courses are those courses that directly prepare students to pass the CAW exam.
Mastering the Internet
Beginning XHTML
Advanced XHTML
Cascading Style Sheets
Web Design and Graphics
Java Survival Skills

CAW Assessment/Practice Exams:
WOW Academy offers a CAW Assessment exam. The cost of the CAW Assessment exam is $10 for students taking WOW Academy courses and $20 for those students not needing to take WOW Academy courses.

Taking the Exam:
This is a proctored exam which must be attempted at a World Organization of Webmasters authorized testing center.

Exam Cost:
The cost of the CAW certification exam is $125.

Domain % Of Examination
The listed below are the domains measured by this examination and the extent to which they are represented in the examination.

  • Internet Basics 10%
  • Markup and Scripting 40%
  • Web Graphics 10%
  • Web Multimedia 5%
  • Web Site Design 10%
  • Web Site Management 7%
  • Legal Issues 3%
  • Web Accessibility 5%
  • Web Project Management 4%
  • Web Business Management 3%
  • Web Marketing 3%

Examination Description
The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distractors or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination are:

Multiple-choice : The examinee selects one option that best answers the question or completes a statement.
Multiple-response : The examinee selects more than one option that best answers the question or completes a statement.
Sample Directions : Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Examination Domains and Topics
The topics and domains listed below are the course objectives that should be covered to prepare you to pass the Certified Associate Webmaster exam.

Internet Basics
Content may include the following:
Important Internet committees
Basic workings of the Internet
Most common Web browsers
Basic workings of e-mail
Real time and asynchronous communications
Web technologies, helper applications and plug-ins
Anti-virus software
Internet searching

Markup and CSS
Content may include the following:
HTML and its function as a markup language
History of HTML, including at least the latest three versions
Basic concepts of HTML/XHTML coding
HTML 4.0 and XHTML tags
Tables (including use for layout)
Frames (including the advantages and disadvantages)
Hyperlinks and anchors
Styles and cascading style sheets
Definition of colors within HTML documents
HTML code to integrate graphics and multimedia into Web pages
Server-side includes (including the advantages and disadvantages)
Basics of JavaScript and CGI

Web Graphics
Content may include the following:
Basic graphic issues
Issues related to background images
Basic color issues
Issues related to graphic file optimization
Use of digital cameras and scanners to acquire electronic images
Use of graphics software programs for creation and modification of Web graphics
Animated GIFs
Web design considerations via non-graphical browsers or devices

Web Multimedia
Content may include the following:
Basics of Web audio and video
Basics of streaming audio and video
Basics of the Flash format
HTML vs. Flash-based Web sites
Current multimedia standards

Web Site Management
Content may include the following:
File structure/organization of a Web site
Proofing a Web site before publishing it
Ongoing content management
Basics of networking
Basic site security issues (including anti-virus software)
Basic issues regarding servers, hardware, and infrastructure

Legal Issues
Content may include the following:
Basic elements of a contract
Issues regarding copyright, fair use, and trademarks
Issues regarding linking to external sites
Issues related to domain registration

Project Management
Content may include the following:
Basics of project management
Key features of project management software
Basic projects management concepts

Web Marketing
Content may include the following:
Strategies for creating an effective Web presence
Concepts important to selling on the Web
Use of meta tags in Web marketing

Web Business Management
Content may include the following:
Basics of e-commerce
Strategies for developing an e-commerce site
Basic concepts regarding contractors, employees, and partners

Web Accessibility
Content may include the following:
The W3C's Web Accessibility Initiative
Planning and coding for accessibility
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